Japan is a land of contrasts, where modernity seamlessly blends with tradition. While many travelers flock to Tokyo, Kyoto, or Osaka, those seeking an authentic cultural experience should venture beyond the usual tourist routes.

One such destination that remains a hidden gem is Oita Prefecture, located in the northeastern part of Kyushu.
Oita offers breathtaking natural landscapes, rich history, and deeply rooted traditions, making it an ideal place for travelers eager to discover the real Japan.
The Onsen Paradise: Beppu and Yufuin
Beppu: Famous for its dramatic steam plumes rising from the ground, creating a visually stunning landscape
Yufuin: Provides a tranquil and picturesque onsen experience, known for its serene atmosphere and beautiful scenery
Oita is often referred to as the “Onsen Prefecture” due to its abundance of hot springs. The most famous onsen towns, Beppu and Yufuin, attract visitors from all over Japan and beyond.

Beppu is known for its dramatic steam plumes rising from the ground, creating an otherworldly atmosphere. The town boasts over 2,000 onsen facilities, offering a variety of baths, including sand baths, mud baths, and steam baths.

Yufuin, on the other hand, offers a more tranquil and picturesque onsen experience. Surrounded by rolling hills and the iconic Mount Yufu, this town exudes a peaceful, countryside charm.
Yufuin’s quaint streets are lined with boutique shops, art galleries, and cafés, making it a perfect spot for a leisurely stroll before or after a relaxing soak in an onsen.
One of the highlights is the “Jigoku Meguri” (Hell Tour), where visitors can explore unique, naturally occurring hot spring pools, each with distinct colors and mineral compositions.
Kunisaki Peninsula: A Spiritual Retreat
For those seeking a deeper cultural and spiritual experience, the Kunisaki Peninsula is a must-visit.
This lesser-known region is home to centuries-old temples, mystical mountain paths, and a unique Buddhist heritage that has been preserved for over a thousand years.
Fukiji Temple, one of Japan’s oldest wooden structures, offers visitors a glimpse into ancient Buddhist architecture.

Nearby, the rugged trails of the Rokugo Manzan area take you through a landscape dotted with stone Buddha statues, hidden shrines, and breathtaking cliffside views.
This area is perfect for those who wish to escape the crowds and immerse themselves in Japan’s spiritual history.
Traditional Crafts and Local Artisans
Onta-yaki: a traditional Japanese pottery style with over 300 years of history
Bungo Kagura: a traditional Shinto ritual dance performed in Oita Prefecture
Oita is also home to exceptional craftsmanship, and visiting local artisans provides a rare opportunity to witness traditional skills passed down through generations.
One such craft is Onta-yaki pottery, produced in the small village of Onta.


Here, families have been using the same clay and hand-powered pottery wheels for centuries. The village’s kilns still fire up beautiful, rustic ceramics, each piece carrying the essence of Japanese folk art.
Another fascinating art form is Bungo Kagura, a traditional dance performed at Shinto rituals and festivals. With its intricate costumes and energetic movements, Bungo Kagura embodies the deep connection between performance, spirituality, and community.
Gastronomic Delights of Oita
No journey through Oita would be complete without indulging in its local cuisine.
The region is famous for its “toriten” (tempura-style fried chicken), “dangojiru” (a hearty miso-based soup with dumplings), and fresh seafood from the Seto Inland Sea.


A must-try is the region’s “fugu” (pufferfish), considered a delicacy and prepared by highly skilled chefs to ensure its safe consumption.
Nature’s Hidden Wonders
Beyond its hot springs and cultural sites, Oita boasts some of Japan’s most stunning natural landscapes.

Harajiri Falls, often called the “Niagara of Japan,” is a breathtaking waterfall surrounded by picturesque farmland, making it a fantastic spot for photography and nature walks.
For adventurous travelers, hiking up Mount Kuju in Aso-Kuju National Park offers panoramic views of Kyushu’s rolling landscapes. The park is home to diverse flora and fauna, and in spring, the fields are covered in colorful wildflowers, creating a scene straight out of a painting.
Conclusion: Discover the Soul of Japan in Oita
Oita Prefecture remains one of Japan’s best-kept secrets, offering visitors an unparalleled blend of relaxation, history, and cultural immersion.
Whether you are soaking in an onsen, exploring ancient temples, engaging with local artisans, or savoring regional flavors, Oita provides an authentic Japanese experience that goes beyond the usual tourist trail.
For those who wish to uncover the heart and soul of Japan, a journey to Oita is not just recommended—it is essential.